Because I don't really celebrate Christmas, these things hit me a bit late. But I know that other last-minute planners are out there so hopefully this might prove helpful for the procrastination crowd akin to myself~ I do think it is important to have alternative gift guides available for those who do not want to support multi-billion dollar corporations that destroy the world and the people within in during holidays that are meant to bring peace, happiness, and thoughtfulness.

So, I bring to you the second annual holiday gift guide for the procrastinators and last-minute celebrators! You can see last year's gift guide here, if you'd like to have even more ethical options.

holiday gift guide, alternative gift guide, ethical fashion gift ideas

1. December Clutch in Wine | Angela Roi
2. Kidd Frames in Revolver Black | Warby Parker
3. Sand Dune Woven Chelsea Boots | Osborn
4. Handmade Ceramic Eye Pot | Kinska Shop
5. Gold & Silver Triangle Necklace | Oh My Clumsy Heart
(psst. She also has a beautiful lifestyle blog, here!)
6. Enchanted Eye Cream and Imperialis Moisturizer | Lush

Because no holiday gift guide is complete without Lush. They are actually such a beautiful brand and even support Palestine! #funfact

Do you have any ethical gift ideas that I missed? 
Happy holidays! 

Ethical gift guide for him up next!~



Victoria's Secret has been on the Boycott List since the beginning of JooJoo Azad, but the recent 2014 Victoria's Secret Fashion Show in London crossed a few more lines...

Victorias secret, boycott victoria's secret, lingerie, vsfs15, unethical fashion

This overdue post was supposed to go up prior to the annual Victoria's Secret Fashion Show in London this year, but, alas, finals week is a thing and destroyed the relevance of anything that is not going to be in my final exams. (p.s. all went well, I think, so hopefully postponing this post was worth it)!

To be fair, I must first mention that I was boycotting the show and therefore did not watch it, but I did happen upon several photos from the show floating around my social media and on blogs that I follow, so I have the general idea. Let's just say, it was not pretty. Underneath the 10+ millions of viewers and millions of dollars supposedly raised for charity, Victoria has a few dark secrets that make the brand highly boycott-worthy. For the sake of your time, I'll stick with the top three:


Victorias secret, boycott victoria's secret, ethical fashion, vsfs15, unethical fashion

I mentioned this in passing here and there on JooJoo Azad, but just to reiterate, Victoria's Secret exploits child labor and financially supports an illegal military apartheid regime. Even the so-called "organic" and "free-trade" cotton that Victoria's Secret claims to use was hand-picked by child slaves. Physical, emotional, and psychological abuse is not uncommon in the 100+hr workweek that many marginalized workers face behind the scenes of Victoria's Secrets' factories. This is illegal, deceitful, and inhumane. 

[Image source/More Information: Bloomberg]

 Victorias secret, boycott victoria's secret, ethical fashion, vsfs15, unethical fashion

[image source: victoria's secret] 

Where are the plus-sized models? Hell, where are the models that are anything above a size 00? Again, I didn't watch the show, but I did look up the lineup of the models (exhibit A above)--not only are they all incredibly thin and, er, well-endowed, but most of the women are white. There were very little-to-none women of color, women of Asian decent, etc. Self-titled the "Sexiest Night of the Year," the Victoria's Secret Fashion Show is essentially very narrowly defining beauty for the tens of millions of men and women who watch the show worldwide.


Victorias secret, boycott victoria's secret, ethical fashion, vsfs15, unethical fashion

[image source: victoria's secret] 

There was an "Exotic Traveler" segment? Really? Come now.
The Victoria's Secret Fashion Show has appropriated traditional attire and symbols and hyper-sexualized their meanings. The endless allusions to various Middle-Eastern, Native American, and other cultures' traditional patterns or symbols (although maybe not as bad as the 2012 show) are incredibly offensive and distasteful and exploit the original meaning or significance attached to the image. (no, I still haven't forgotten my promise of a complete post on cultural appropriation in the fashion industry! That is still happening!). While the exploitation and sexualization of various cultures and sacred objects is not new to the fashion industry, it still cannot be tolerated.


For these reasons and more, Victoria's Secret is on the Boycott List. If you liked this post, I can put together more profiles of the brands on the Boycott List explaining why they are there (if you'd have any brands in mind on the list that you're particularly curious about, let me know and I can start with them!)
While I do try to make JooJoo Azad a very positive space, I don't think that the dirt of the industry I am a part of should be left untouched. As consumers, we have a right to know what we are supporting with our money, and should be able to enjoy the artistic and expressive side of our clothing without exploiting the marginalized, discouraging body positivity, and appropriating other cultures. While I apologize that I did not manage to publish this post prior to the show, I do encourage you to boycott their products (and show next year, too!) and share the details with your friends and families! 

Thank you in advance for helping to spread the word! 
I'd love to hear your thoughts--did I miss anything that you'd like to add? 


P.S. Ethical gift-guides for the holidays are coming up next! 


hijab, moroccan, zara, muslim fashion, moroccan fashion, hijab fashion
hijab, moroccan, zara, muslim fashion, moroccan fashion, hijab fashion
hijab, moroccan, zara, muslim fashion, moroccan fashion, hijab fashion
hijab, moroccan, zara, muslim fashion, moroccan fashion, hijab fashion
hijab, moroccan, zara, muslim fashion, moroccan fashion, hijab fashion

Please excuse the little 2 week or so hiatus--finals week definitely got the best of me! But after endless papers, exams, sleepless nights, and not enough goodbyes, I've finally made it back to Oklahoma alive. Upon my arrival I was kindly welcomed with 22+ hours of consecutive sleep, a few earthquakes, hail, and a tornado. Thanks Oklahoma. Missed you too.

Bipolar temperatures aside, I finally got around to posting part II of the Zara-inspired shoot from Morocco. You can see part I of this shoot here which is much more minimalist (and more actually Zara-inspired) and this shoot was more based in vintage feels. Playing around the poolside in pastels is actually quite a bit of fun. Also, speaking of Morocco, I really cannot believe that I am going back in January and staying for 2.5 months! I am really so incredibly excited and cannot wait to take you all with me again! Unfortunately, the weather will not be thin-and-light-pastel-orange-pants weather this time around, as I'll be staying throughout the winter, but I definitely am looking forward to documenting some streetstyle for the new little section of JooJoo Azad!

Also, I am definitely jumping back into action here on JooJoo Azad (no more hiatus!), with a few upcoming DIYs, Oklahoma streetstyle (...if I manage to find anything..), socially-responsible gift guides, and an overdue post on why to boycott Victoria's Secret and their annual fashion show that just happened..

Anyway, thank you for holding on through the inactivity during finals week!

Location: Fez, Morocco | Photos: Alex, Edits: myself | Scarf: Etsy | Blouse, Pants; Zara
[ s i m i l a r  b e l o w ]



JooJoo Azad, Zara ss14 campaign, hijab zara, morocco fashion

JooJoo Azad, Zara ss14 campaign, hijab zara, morocco fashion
JooJoo Azad, Zara ss14 campaign, hijab zara, morocco fashion

Now that some of the world's top fashion bloggers are shooting in Morocco, I decided that it was about time to dust off a few photos from our trip there last summer and join in on the fun. Taking advantage of the tropical look of the hotel we stayed in at Fez, Morocco and wearing Zara head to toe (well, minus my headscarf) I decided why not try to emulate one of my favorite Zara campaigns--their SS14 line photographed by the incredibly talented Patrick Demarchelier.

I have a fairly strong palette in my wardrobe that I typically don't stray from (I don't own anything/own very little of purple, yellow, red, orange, green, etc) so when I first put this look together I felt a bit out of my comfort zone, as these are the first pair of baggy pastel orange pants that I've ever worn (well, first orange piece in  my closet in general!) and was a bit confused on how to wear my impulse purchase. But hey, being covered in powder pastels made from paper-thin fabrics is a great way to stay cool without needing to show skin.

Because the gardens at the Zalagh Centre Ville hotel was too much fun to play in, we have a part II of this shoot--same look, completely different feel (well, at least I think so!). Those should be up this Thursday.

PC to the leaves in the first photo: Patrick Demarchelier | PC for the other photos: Alex

Location: Fez, Morocco | Scarf: Etsy | Blouse (sold out), Pants (here): Zara
[similar below]



Because the United States is NOT a post-racist state, because the judicial system is NOT color-blind, because institutional racism IS alive, because #blacklivesmatter.

From this past week's string of events and recent decisions made by the so-called judicial system of the United States, imprisoning the innocent and letting the guilty walk free, I have been emotionally exhausted, and now physically sick. I'm going to take a bit of time off from blogging (probably about a week) to de-stress, reflect, and get away. Please do change your Facebook profile photos to the photo above, to stand in solidarity with the invisible, the silenced, the oppressed. 

Last night, all minorities in the United States were killed, again. 

See you soon. Please take care. 


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