A few weeks ago I had the lovely opportunity to cover the Her Campus College Fashion Week show in Chicago, which was a really nice way to end a busy week of mid-terms! The night was sponsored by Bare Minerals, BooHoo, TRESemme, and others, and was creatively divided into 3 distinct themes: Imperial, Brooklyn Princess, and Woodlander.
Her Campus also brought in quite a bit of local talent, including one of my university's (The University of Chicago's) mens acapella groups, which was amazing, per usual, as well as a dance crew and soloist, which provided a nice transition between each line. Below are an assortment of photos from pre and post show as well as photos from the runway, organized by section. There are also a few snipbits of my look, which will be posted in a few days! Enjoy the show!


Imperial | An overall darker palette with a theme of jackets tied around the waist--definitely a fan. This theme contrasted leather and distressed denim with florals and pastels to create a look that had a causal vibe yet appropriate for more formal events.

Brooklyn Princess | My personal favorite from the show, this line encompassed sports luxe, a juxtaposition of skirts and sneakers, feminine pieces with boxy, more traditionally masculine jerseys.

Woodlander | Plaid, fur, vests, cardigans, and more relaxed hair was the consistent strain throughout this line, giving off a casual-comfortable vibe and invoking strong visuals of getting cozy in front of a warm fire.

Photos: Alex

Another sponsor of the night (and myself) was the Cinch App, which allows you to create polls and receive instant feedback and opinions from everyone in the Cinch community! Basically, it is a gift from above if you, like myself, have a chronic indecisive issue and would appreciate some honest feedback now and then. Or, are just curious as to how people feel about certain issues/ideas/aesthetic appeals. I put together a quick little poll on, yes, you guessed it, pattern clashing:

You can check out & download the app yourself here to end the days of indecisiveness and incredibly time-consuming choosing. 

Thank you again to the Her Campus team for having me! 

P.S. The complete photos from the show will be uploaded on le Facebook page very shortly! 
P.P.S. Don't forget to enter to win an ethical, handmade Peruvian camera strap from socially-responsible brand Artful Venture

Enjoy your Thursday! 


*This was a sponsored post by Cinch


Socially-responsible, hand-made, beautiful, and free!? It exists. (Well, if you win, of course)! I have had the honor of being able to collaborate with Artful Venture, a socially-responsible, ethical, and philanthropic organization dedicated to promoting the work of various artisans working to support themselves and their families through art!

Today, I've teamed up with this beautiful brand to giveaway one ethical Peruvian camera strap (in red!) -- one of my favorites from their collection! Not only is this camera strap eye-catching, but it is also incredibly ethical and philanthropic:
"The story of your new camera strap begins with alpaca and sheep grazing in the remote village of Kelkanka, located at 13,000 feet in the Peruvian Andes. Each summer these wool bearing animals are given a clean cut shave. The wool is hand dyed, spun, and woven into the intricate pattern before you...[this camera strap] enables these women to preserve their craft while earning a stable income to send their children to school and improve their quality of life."

To enter, use the Rafflecopter below using an email or Facebook so we can have a way to contact you if you win! (: 

If you have any issues entering/leaving a comment, please feel free to shoot me an email at joojooazadblog@gmail.com and I'll get back asap! c:

Giveaway ends November 10th, 2014 and is open internationally!  

Best of luck! Thank you for supporting artisans + their art!




While channeling my inner style--what I like to call 'unicorn throwup'-- in Morocco was rather difficult, given that most Moroccans dressed like normal human beings (and attracting more attention to myself, on top of already doing shoots in public, was not at the top of my things-I-should-be-doing list), I was able to break it out a bit the same morning Alex and I woke up early and sneaked out to do this shoot catching the sunrise on the rooftop of our hotel, as we were not expecting to run into many people at such an early time. (To our dismay, we did) (It was really awkward) (bc we apparently were shooting right in front of the entrance to his home) (whoops)

But gosh do I miss this weather. Here in Chicago the weather is slowly tip-toeing towards a polar vortex again aka an infinite bitter sub-zero mess of broken dreams and skin. 

In other news please enjoy a time-lapse of me slowly becoming friends with a cat. 

{ Photos: Alex | Location: Marrakech, Morocco | Sandals: c/o Zappos }
Similar below:


P.S. My brother is hosting a giveaway on his Facebook page -- enter to win a print of his art, here!



Last Sunday I was given the honor of working with the UNICEF-DePaul University Chapter to act as the Fashion Director for their 3rd annual For The Sake of Fashion benefit runway show! 100% of the proceeds from this event went towards the U.S. Fund for UNICEF, and of course, all of the clothing was sourced from socially-responsible boutiques and designers. We had the honor of showcasing 5 very talented and beautiful brands: Le Dessein, Mata Traders, CLEON's Clothing, One Find Duo, and Anastasia Chatzka, each of which not only so generously loaned me their clothing in order to make the show possible, but they also are leading the way for a brighter, more responsible fashion industry. Below are a few select snapshots Alex took pre-show followed by complete sets of looks by the designers on the runway. Because of the (basically) endless number of photos she took, the rest of the photos will be posted on le Facebook Page, so as to not overwhelm you with photos (and secretly encourage you to "like" ze page!). Also the post-show photos look like holiday cards (who knew a bunch of Muslims would make great Christmas cards! Feel free to send to your relatives) which is handy. So you probably want to check those out, here.

"To arms!"


~ t h e  s h o w

Le Dessein | Elegant, sophisticated, classy. Le Dessein works to fund the education of young girls from underprivileged backgrounds--each of the portraits that you see chastised on to the clothing are done by the girls, who are then supported through purchases from the clothing. An incredibly beautiful brand, inside and out!

Mata Traders | As an avid pattern-clasher myself, the bright and fun prints (block-printed by hand with eco-friendly dyes!) were rather eye-catching and flattering on all body types. Not to mention that Mata Traders has a strict, fair-trade-only policy, working with women from cooperatives in India and Nepal that also provide not only fair wages and training, but also family services and literacy classes!

CLEON'S Clothing | Started in 2005, CLEON's is a local Chicago brand constructed entirely by the hands of local designer Chad, and continues to be entirely a rather impressive one-man show that carries both cutting-edge (literally) mens and womenswear that make a powerful image.

One Find Duo | Young, playful, edgy. Based in Chicago and only a few years old, One Find Duo is a curatorial vintage re-sale store that partners with local non-profit organizations that empowers and encourages youth in the South Side of Chicago to become strong and charitable leaders. Not to mention that their vintage patterned windbreakers are basically the best thing ever.

Anastasia Chatzka | Feminine, bold, colorful. Another local designer in Chicago, Anastasia is brilliant when it comes to the mix of textures and fabrics and color. She also is incredibly conscious when it comes to the fashion industry's "fast fashion" trend of excess waste and production, striving to bring morals and authenticity to her line by working with highly skilled artisans and not turning towards exploitative labor to create her art. 


Photos: Alex

Again, thank you so much to Joseph and the DePaul University UNICEF Chapter for allowing me to be a part of this amazing event! Show them support by checking out their Facebook Page here where you can also see more photos of the show from other photographers, and JooJoo Azad's Facebook Page here where you can see the rest of the photos taken by Alex! (Including a few awkward photos of myself pretending like I can do public speaking) (and those holiday cards I mentioned) (coming soon tonight)!

p.s yes maybe this post was supposed to go up a bit earlier but I got back a *bit* later than expected from the Her Campus College Fashion Week Show last night and immediately passed out on my flatmates so my apologies. Also, speaking of which, photos from College Fashion Week coming up shortly, as well as a few exciting collaborations! Huzzah! xx 

Enjoy your Sunday! 



Fun fact: I put together a lengthy and (if I do say so myself) great blog post for Blog Action Day 2014 on the topic of inequality today but alas I fell asleep last night on top of my roommate and lost all my work. #hooray! Instead, I've been pretending like I don't care about inequality, anyway, and have been slowly tending to my "new shit" music playlist, thanks to a super cool Dane I've befriended (who also dresses far better than myself). Have been listening to a few of these songs on repeat, and decided I would share because this totally makes up for it, right?

But because I failed to upload anything today, I wouldn't want to deprive you all of your activist juice so here are a few of my favorite reads from the day on the topic of inequality from a range of perspectives! I highly recommend perusing through these beautiful articles and supporting the bloggers behind them who were smart enough to save their work! Enjoy!

1. Being Black in the Fashion Industry | Style Honestly
A very powerful article written in first-person delineating personal experiences and feelings as a woman of color within a very white and western industry 

2. Inequality in Mental Health  | Picnic With Ants
As someone who unfortunately is uneducated in the realm of mental health, this was a very eye-opening and personable article

3. Global Wealth Inequality-What You Never Knew You Never Knew  | The Rules Org
If you're having a bad day don't read the comments. 

And then a few of my past articles here on JooJoo Azad for those who like biting, sarcastic, and morbid c:

1. Overview of the Israel-Palestine Conflict: 5 Things You Should Know Now

2. 5 Ways to Take Action: Remembering the 1-yr Anniversary of the Bangladesh Factory Collapse

3. The Veil...Unveiled: Why I Chose to Cover My Hair

4. We're Not Terrorist, Yo

And, as my contribution last year to Blog Action Day:
5. The Fashion Industry's Inconvenient Truth

Have you posted/read anything recently you'd like to add to the list? Share with us!


~ l e a v e  a  r e p l y

edit: upon publishing this post I realize the title is a bit odd.


Photo: “Not Equal” by holeymoon on Flickr. Used under Creative Commons.

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