WELCOME.

JooJoo Azad (“Free Bird” in Farsi) is a radical online platform dedicated to the integration of ethical fashion and activism through an anti-capitalist, intersectional-feminist, lens. Our work has been featured in various online, in-print, radio, and television media internationally and focuses on exploring the intersections of fashion and social justice as a means of challenging Orientalism and mainstream beauty standards.

This space serves as a site of unapologetic identity reclamation.

Say What?

WE PUBLISHED THE FIRST-EVER PHOTOGRAPHY BOOK ON MODERN IRANIAN FASHION!

Tehran Streetstyle is a visual introduction to the Iranian underground fashion scene and the young people who play active roles in shaping and defining it. This book presents an alternative view of Iranians by challenging mainstream Western notions of Iran and fashion as well as domestic government regulations. Can you say #coffeetableonfleek?

Yes I need this.

Latest on the blog

Preface: To be honest with you, I was having trouble putting this piece into words just because I haven't been able to sit with my thoughts since the inauguration. Everything seems to have hit me at once and I'm still working through processing the madness.
So please bear with me through this mess of jumbled thoughts.
Somehow, we made it through another year. *pats self on the shoulder* In 2017, we (the blog &...
Photographed by Kevin Serna for Brownbook Magazine, issue 59, 2016 It's a question th...
Featuring favorite ethically-made Indigenous, South African, Muslim, and Chicago-based designers and...

@hodakatebi

© JOOJOO AZAD | جوجو آزاد Designed by JOOJOO AZAD | جوجو آزاد, coded by Underline Designs