WELCOME.

JooJoo Azad (“Free Bird” in Farsi) is a radical online platform dedicated to the integration of ethical fashion and activism through an anti-capitalist, intersectional-feminist, lens. Our work has been featured in various online, in-print, radio, and television media internationally and focuses on exploring the intersections of fashion and social justice as a means of challenging Orientalism and mainstream beauty standards.

This space serves as a site of unapologetic identity reclamation.

Say What?

WE PUBLISHED THE FIRST-EVER PHOTOGRAPHY BOOK ON MODERN IRANIAN FASHION!

Tehran Streetstyle is a visual introduction to the Iranian underground fashion scene and the young people who play active roles in shaping and defining it. This book presents an alternative view of Iranians by challenging mainstream Western notions of Iran and fashion as well as domestic government regulations. Can you say #coffeetableonfleek?

Yes I need this.

Latest on the blog

middle east fashion, middle east streetstyle, tehran streetstyle, fashion blog, muslim fashion

For those of you who are #bae and follow on the snap, you might remember the story from ages ago--running around on one of the hottest days in Chicago equipped with Kevin the photographer (I'm proud to announce I finally can pronounce his name correctly, unlike in the snaps), my brothers who came to visit for the weekend, and Persian food (you know, that force that makes the world go round).

Excited to finally share some of these images + favorite spots in the city with you and hereby officially announce the 7hrs of shooting to be deemed worth it. Brownbook is one of my favorite magazines and so being able to be featured alongside beautifully talented Middle Eastern creatives from around the world is up there on the list almost next to Persian food. (almost).

While this issue hasn't made it's way to the USA just yet, the Brownbook team let me share a few images with you they sent over.

middle east fashion, middle east streetstyle, tehran streetstyle, fashion blog, muslim fashion
At Michigan Lake, the closest thing to the Caspian Sea where my soul feels whole. (All photos: Kevin Serna for Brownbook Magazine September/October 2016, Issue 59)

middle east fashion, middle east streetstyle, tehran streetstyle, fashion blog, muslim fashion
 middle east fashion, middle east streetstyle, tehran streetstyle, fashion blog, muslim fashion

middle east fashion, middle east streetstyle, tehran streetstyle, fashion blog, muslim fashion
Above, right: عشق or "love" in Farsi painstakingly written in lights

Thanks again to Kevin, Marziah, and Natasha for all your work shooting, interviewing, and making this happen! Much love to the Brownbook team.
To check out the complete feature, get your hands on a copy of this beautiful mag!
Announcing our 2nd JooJoo Azad internship for Fall 2016!  We're also excited to announce th...
For those of you following on Insta or Snapchat (hodakay) this is definitely already old news, but ...
PSA: Donating your old clothes to charity doesn't make you a good person. Hell, donating NEW c...

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