WELCOME.

JooJoo Azad (“Free Bird” in Farsi) is a radical online platform dedicated to the integration of ethical fashion and activism through an anti-capitalist, intersectional-feminist, lens. Our work has been featured in various online, in-print, radio, and television media internationally and focuses on exploring the intersections of fashion and social justice as a means of challenging Orientalism and mainstream beauty standards.

This space serves as a site of unapologetic identity reclamation.

Say What?

WE PUBLISHED THE FIRST-EVER PHOTOGRAPHY BOOK ON MODERN IRANIAN FASHION!

Tehran Streetstyle is a visual introduction to the Iranian underground fashion scene and the young people who play active roles in shaping and defining it. This book presents an alternative view of Iranians by challenging mainstream Western notions of Iran and fashion as well as domestic government regulations. Can you say #coffeetableonfleek?

Yes I need this.

Latest on the blog

This casual-cool varsity brand sits at the perfect intersection of ethical production, an aesthetic rooted in the local but flirting with the international, dedication to craftsmanship, and a vibe that will instantly amp your cool.

Meet the Haitian-owned & designed label & staple of Brooklyn, NYC: The Brooklyn Circus.


Bonus points for anyone who spots the blue paint on my pants from when I decided to make the well-thought-out decision of wearing nice pants to go paint protest banners.

ethical menswear, ethical fashion, brooklyn circus, nyc brands,
ethical menswear, ethical fashion, brooklyn circus, nyc brands,

ethical menswear, ethical fashion, brooklyn circus, nyc brands,
ethical menswear, ethical fashion, brooklyn circus, nyc brands,

Jacket + tshirt: The Brooklyn Circus / Photography: Sutthaya

Also, my favorite thing about gender is that it's not real so menswear really just means "slightly oversized." Which basically means ideal comfort levels and off-the-shoulder jackets (the latter of which are more aesthetically pleasing than practical, but #details). But, Father's Day is around the corner (as is Eid, the celebration after a month-long of fasting during Ramadan!) so if you're the type of person to express love through consumption and consumerism, well, let's just say you know what's on my wishlist.

And can we just talk about this editorial photography for a second? This girl knows her angles! Sutthaya is easily one of my favorite photographers in New York and I can't wait to go back to NYC to make more magic with her. If you haven't peeped her work, you should. And of course much love to Nicole and the cuties at Brooklyn Circus -- I loved meeting and working with you!

Finally, I'm so excited to introduce you all to the new Summer/Fall 2017 JooJoo Azad Intern! She'll be taking over the Instagram stories this week to introduce herself and her beautiful work so keep your eyes peeled! (And show her some love)!

And no, this was not a sponsored post -- just an appreciation post. Because we need more ethical brands owned & designed by people of color with sharp aesthetic. I hope you enjoyed this editorial brought to you by immigrants or daughters of immigrants.

Pssst. If you're a Muslim in Chicago & want to join us this Sunday for a cute iftaar + training on resisting anti-Muslim racism, you should

<(')

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