JooJoo Azad is a radical anti-capitalist, intersectional feminist, and body-positive political fashion blog written and run by Hoda Katebi, a sarcastic (& angry) Muslim-Iranian creative and community organizer living in Chicago.

Here are a few reasons why we are here:

Azadi "Freedom" Tower, Tehran, Iran 2015. The site of the country's most notable protests and demonstrations.

1. First and foremost, JooJoo Azad acts as a site of unapologetic identity reclamation aimed at challenging Orientalist mainstream media representation of Middle-Eastern, Hijab-wearing, Muslim women. I'm not going to let the media render me what I am not. I am not going to let others silence or hide my voice. I am here, I am making noise, and I am taking up space.

In fact, JooJoo Azad was born from hate. Hate that I have experienced physically, verbally, mentally, emotionally, and wholly, and that my oppressed sisters and brothers and siblings have and continue to experience daily. Specifically, I was moved after this attack in particular to create a space where I could yell on the internet.

2. So this part gets tricky. What does it mean to be an anti-capitalist fashion blog? To be honest, we (the blog & I) are still sort of figuring that out, too. For now, we know that we are dedicated to promoting a minimalist (in terms of consumption, not style of clothing) way of life. Fashion is a beautiful art form and language of self-expression and communication, yet the fashion industry is one of the most destructive forces on the planet (behind the prison industrial complex, USA imperialism, the patriarchy, and crocs, of course). We are taught to close our eyes and ears to where our clothing comes from. We are taught to link material products with emotions. And this is especially prevalent in the fashion industry.

So, we have a Boycott List, we encourage and work towards social change, and we promote brands and designers who are setting the bar in ethical standards. Essentially, we are using this platform to promote that which successfully entwines ethics with aesthetics. (P.S. It's harder to find than you think).

3. Moreover, this is a body-positive and intersectional space. Meaning hateful comments regarding race, body image, sexual orientation, religion, etc are not tolerated in the slightest. Disagreement is acceptable (and welcomed!) but hate speech is not. We are celebrating beauty that extends beyond the rubric that the media has so kindly and so narrowly defined for us. We are saying down with the conception of flattering clothes and will never alter, retouch, slim, or "whiten" our photos.

We also work to create content that explores intersectionalities of mediums (fashion, photography, writing, video) and issues (#BlackLivesMatter, feminism, orientalism, etc). For more on the political value of fashion, read this piece. Because our liberation after all, is intimately connected. We're not free 'till we all free.

4. Finally, this space is designation for celebration. A celebration and documentation of us as Muslim, Middle Eastern, women, and radical. I will not apologize for my nose or my parents' accents.

This is what JooJoo Azad sets out to do. And while we might not always be successful or know quite what we're doing, I'm glad you've decided to join us in figuring it all out.
Pleased to meet you and I hope you stick around for a bit !

Hoda Katebi

Hoda Katebi is a Chicago-based Muslim-Iranian abolitionist, photographer, author, community organizer, and radical fashion blogger. She graduated from the University of Chicago in 2016 where her research focused on the politics of the underground fashion movement in Iran and the intersections of feminism, resistance, fashion, and nation-hood. In 2013 she started JooJoo Azad, a radical, anti-capitalist fashion blog that has been hailed from the Malala Foundation Blog to Mother Jones. In 2016 Hoda published the book Tehran Streetstyle, the first-ever in-print collection of streetstyle photography from Iran aimed to challenge both Western Orientalism and domestic Iranian mandatory dress codes. She is a member of the For the People Artist Collective and core organizer with Muslims Organize. Hoda frequently speaks at universities and establishments nationally and her work has been featured on various online, in-print, radio, and television media internationally.

Wanna chat? Get in touch via email ( or Twitter (@hodakatebi)


Like what you see? We're on paypal ( or venmo hoda-katebi