American Apparel recently fired their founder and chief executive Dov Charney and updated their code of ethics which explicitly bans sexual abuse of their employees by managers, and we (the blog & I) have been rather excited about this. Unfortunately though, this progress is still not enough to get them off the JooJoo Azad boycott list, as a simple updated code of ethics is not enough to change the entire culture that American Apparel has created and perpetuated throughout its years.
Here are the 3 reasons why American Apparel is still deserving of consumer (that’s you!) boycott:

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1. Pedophilic Culture | I can’t be the only one who sees AA’s ads and thinks they look like photographs from an underage sex-slave ring. The brand purposely seeks out young-looking girls for pornographic-looking advertisement, with many of their ads being banned in the UK and USA. Several of the models in their racy advertisement have also been reported to being minors under the age of 18. Unethical and illegal.

2. Female Degradation | in addition to hyper-sexualizing young girls, American Apparel repeatedly objectifies and commercializes all women externally, and degrades them internally: many accounts of racism (one black employee has sued AA due to her manager repeatedly calling her racist terms) and sexual misconduct from employers and photographers (surprise, surprise, right?) have come out of American Apparel’s offices. The women (or should I say girls) in the advertisements are in DIY-porn-like positions photographed at an obviously male-centered perspective.

(In case you didn't know, the founder of American Apparel was accused of forcing an employee to perform sexual acts, kept another as a sex slave, and is accused of several accounts of sexual harassment. Think his ads of half-naked women in provocative poses were meant to be “sexually liberating” for women? Yaaaaah no. Nice try.)

This female degradation is clearly marked all over their site and how they chose to express their products—comparing male and female models modeling unisex pieces is a great example 
(slightly NSFW):

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For a company that is supposedly trying to sell clothing, there is not much of it in their advertisements.  

 3. Prevalent Racism | exists not only within the AA office, but also, yes, you guessed it, in their cheerful advertising methods! Everything from using a Latino “California farmer” as an accessory to utilizing blackface and playing on racist black stereotypes, AA has created for themselves quite the repertoire of offensive and racist images.

Sometimes, simply being “sweatshop free” to whitewash the offensive and disgusting culture you've perpetuated is not going to cut it, American Apparel~


P.S. Want to know what a particular brand made the JooJoo Azad Boycott List? Let me know!
P.P.S. Agree? Disagree? Let's chat! See you in the comments!

~ l e a v e  a  r e p l y ~

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Logo and image belong to American Apparel